TikTok is being investigated in the United States by a coalition of state attorneys general for any possible adverse effect the social media content can have in young people, especially in children and teens. Maura Healey, one of the attorneys generals said "the investigation will mainly focus on the techniques used by TikTok to boost young user engagement such as increasing duration of time spent and frequency of engagement in the platform.
They are trying to understand why TiKTok is better in capturing young audience.IT has been found that young people are spending more time on TikTok compared to Facebook or even youtube.
This is not the first time when TikTok has come under investigation. IN 2019, the social media was made to pay $5.7 million in settlement for violating users privacy rights of teens and kids under 13 years of age.
They are trying to understand why TiKTok is better in capturing young audience.IT has been found that young people are spending more time on TikTok compared to Facebook or even youtube.
This is not the first time when TikTok has come under investigation. IN 2019, the social media was made to pay $5.7 million in settlement for violating users privacy rights of teens and kids under 13 years of age.